Richard Bishara - 8 Common Audience Targeting Mistakes Made By Businesses

 One of the most important steps in creating a business strategy is choosing a target audience. Your target audience is the group of people you’re primarily trying to reach with a given product, type of content, or website. When you better understand your target audience, you can provide them with much more relevant material, and increase your likelihood of winning new sales and long-term customer loyalty.

But how can you make sure your chosen audience is “correct,” or that you understand them? Oftentimes, new business owners and inexperienced marketers end up making critical audience targeting mistakes without even realizing it. Fortunately, most of these mistakes are preventable.